Laurens Goud
Director and producer, Trade Creative Media
Creative projects for corporate, government, health, community and brand clients, from studios in Darwin and Melbourne.
Content and social for established Territory businesses
Your business, in your voice
Laurens and George shoot photo and video on site with your people. We plan it, post it every week and report on it every month. Better, cheaper and easier than building it in-house.
Good work shouldn't sit in a folder.
Most established businesses already have the material: the people, the places, the work they're proud of. What's missing is someone to plan it, shoot it properly and keep it going out. That's us. You give each week's posts a quick yes, and we do the rest.
Real, local, human
Shot here, by people who live here.
Stand Out Society is a joint venture of two Darwin studios. No stock photos, no strangers: Laurens and George run every member's sessions themselves.
George Fragopoulos
Photographer, George Fragopoulos Photography
20 years' experience photographing the businesses, events and people of the Top End.
Recent Territory work
Territory work · Trade Creative Media
Jawoyn Association
Not a social media client, but the same work that sits at the heart of a membership: shooting real people and places, and building content an organisation keeps using.
- Photos and video for their website and marketing
- Storytelling films for their AGM
- A content library they keep drawing on
“Trade Creative have been easy to work with throughout the whole process of this project, and quickly understood our brand and the story we were hoping to tell.”
What members get each year
Plan it, make it, post it.
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A stocktake that becomes your Brand Personality
We gather what you already have and put the good stuff to work. Then we write down how you talk, what you sell, what works and what never gets posted. That record is your Brand Personality, and it gets sharper every week.
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Content sessions on site
Laurens and George at your place, with your people. Every session is photo and video (video-led on Premium): a feature video of about 2 minutes, three short social videos and 30 finished images.
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Three posts a week
Our AI drafts each week's posts from your Brand Personality, across all the major platforms. We check every one, and you approve it before it goes out.
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A review every three months
Sit down with us, see what worked and plan the next session together.
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A monthly report
How your content performed, in plain English, with what to do next.
A year on the Anchor membership
- Month 1 StocktakeSession 1
- Month 2
- Month 3 Review
- Month 4
- Month 5 Session 2
- Month 6 Review
- Month 7
- Month 8
- Month 9 Session 3Review
- Month 10
- Month 11
- Month 12 Review
Posting runs every week and a report lands every month, all year.
Case study · Altona, Melbourne
Proven history, now at home in the NT.
For five years, Trade Creative's Melbourne studio ran content and communications for the Altona Village Traders Association: one association promoting many local traders. It's the model Stand Out Society brings to the Top End.
Campaign film 
Their scope
Wider than a standard membership. The parts marked with a square are what a membership covers.
- Regular social posts featuring local traders
- Reels and short videos
- Plus seasonal “This is Altona” campaigns, a marketing plan, a new website, emails and newsletters, and a campaign to bring back paid memberships
What 12 months of content did
- 117,691
- accounts reached on Facebook
- up 110%
- 22,528
- Facebook page visits
- up 238%
- 12,733
- accounts reached on Instagram
- up 155%
Facebook and Instagram, one 12-month period compared with the 12 months before. Source: Meta insights. Every business is different; these are Altona's results, not a promise of yours.
Memberships
Three memberships. One team.
Same team, same approach on every membership. You choose how many sessions a year.
Entry
$18,000
2 content sessions, photo and video
Anchor
Our pick$30,000
3 content sessions, photo and video
Premium
$48,000
5 content sessions, video-led
Every membership includes the stocktake and your Brand Personality, scheduling and posting, quarterly reviews and monthly reports. Billed quarterly in advance.
Five founding places, then ten more
There are two of us and we run every session ourselves, so places are limited. The first five businesses get their first quarter at half price and their second at 25% off, so you see results before you pay full price. In return, we ask for a case study and introductions to two businesses you think we could help. The next ten get 20% off in year one and 10% off in year two.
You own everything we make
Membership is a three-year partnership with exit points at 6 months, 1 year and 2 years. Step off at any of them and we hand over every finished photo and video. They stay yours, and so does your Brand Personality.
- 6 months
- 1 year
- 2 years
Add-ons, when you want them
Extra shoots
A launch, an event or a new site. Quoted when you need one.
Paid ads and boosting
Ad spend isn't in the membership. We can plan and run campaigns on top, quoted per campaign.
Community management
Replying to comments and messages on your behalf. Priced per month; ask us.
Straight answers
How much will you post?
Three posts a week across all the major platforms, planned at each quarterly review.
Who owns the accounts?
You do. We get access to post; you keep the keys.
What if I don't like a post?
We check every post, then you approve it. Say no and we change it.
How do I step off?
At 6 months, 1 year or 2 years: tell us before the exit point. We hand over every finished photo and video, and your Brand Personality. They're yours.
What's a Brand Personality?
A plain-English record of how you talk, what you sell, what works and what never gets posted. Our AI drafts your posts from it and learns every week from what you approve. We check every change, and you can read it any time. It's yours.
Who turns up to shoot?
Laurens and George run every session.
How much of my time does it take?
Two to five session days a year depending on your membership, a review every quarter, and a quick yes on each week's posts.
Start with a free brand audit.
A short report on your website and socials: what's working, what's missing and three things to do next. AI-built, checked by us, yours to keep. In your inbox within 3 business days.
Prefer to talk? Call Laurens on 0433 952 101